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Show #43: Wally Amos
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In 1975, long before there were “food personalities” like Emeril Lagasse, Paul Newman and Nigella Lawsohn, Wally Amos came up with the idea that he could sell his cookies as an entertainment personality — a gourmet chocolate chip cookie.
Borrowing $25,000 from friends, Amos opened the first freestanding store, on Sunset Boulevard, in Hollywood, CA, that sold only cookies: The Famous Amos Chocolate Chip Cookie store.
Soon the entrepreneur became a national personality renowned not only for his cookies but for his ebullient and outgoing persona as well.
Make sure to listen to the very end to learn how you can get FREE cookies!
Download Part I
Download Part II
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