Show #59: Caterina Rando
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Caterina Rando, MA, MCC
How To Stand Out is a Crowded Marketplace By Establishing Yourself as an Expert
Caterina Rando, MA, MCC shows entrepreneurs how to make their businesses thrive by establishing themselves as experts in their fields. She is an award winning professional speaker, business strategist, master certified coach, publisher and author of the national best-seller, “Learn To Power Think.”
Caterina is the founder of PowerDynamics Publishing a company that creates multi-author books to get the word out about emerging experts to the marketplace.
Topic: Establish Yourself as an Expert
Someone is going to be seen as an expert- make sure it is you. Today content is king- you must provide valuable content to your potential clients before you ask them to hire you. Content comes in many forms, podcasts, articles, blogs, video, teleclasses, speeches and information products like books and e-books. Find out a few secrets to developing content easily.
- Content keeps you relevant, easy to connect with and allows you to take care of current trends and hot topics
- Content is key because it is permanent and can be accessed 24/7
- Different kinds of content have different benefits
- With all the technology a book you can put in someone’s hand is still a huge credibility builder
To learn more about Caterina and to get a copy of her book, visit:
www.PowerDynamicsPub.com
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